I’m a homebody. I do love to be at home. Of course, I’d prefer not to have to stay at home. Yet, even if I were out shopping, I’m basically a window shopper. So! During this critical time, I’ve been doing what I naturally enjoy doing… looking at catalogs, magazines, reading books and I do love a good success story. I might be at home- yet I guess what I’ve been doing is collecting. I started collecting success stories right after the stay at home orders. What would folks do? The small restaurants, the home owned businesses and cute shops I count on or enjoy rambling around in? These are the hardest hit right now. The major holidays were past- though I knew Mother’s Day always adds a boost in spending or dining out. And, what inspires me most is the ingenuity of businesses large and small, to adapt quickly, embrace the situation, make the adjustments and move forward. And you know, this has always been true, pandemic or not.
The folks who face facts, protect and respect others even when life was disrupted, they made hard decisions and knew they would take some losses, yet are using their genius to move forward.
So, here’s a few I’ve admired and a few things I’m working toward; I hope you’ll be inspired too! A large retailer who I’ve long admired, has added At Home features, updated to reflect what they’re doing at home now, rather than just trying to sell home products- it’s in their blog area on their website. His wife’s recipe for waffles, a peek into their home life with games and outdoor walks. It’s being updated regularly and rather than pointing to the retail products, they’re opening with an At Home feature in their notifications and ads, with this soft thoughtful approach.
I’d like to do something similar by giving you a link to a dessert we’re loving right now here at our home, Camellia’s Cottage! The ever popular ￼Lemon Squares…
And, may I add, this large retailer, is doing something I love with their At Home blog- they are micro-blogging, writing short up to date, time appropriate content. We bloggers would do well to be inspired to micro blog right now!
Another large retailer, known for their classic clothing quickly added stylish face masks from the fabrics of their most popular styles. Guess what? They’ve sold out! Masks are on backorder, I predict they will have added substantially to their accessory line!
A beach hangout renowned for it’s good food and rowdy fun loving crowds- made the decision, when they were allowed to reopen- they would have tables set ‘one alligator apart’ in distance that is! They set their tables six feet apart outdoors, closed the interior spaces and provided their employees with protective masks and gloves for food preparation. They decided the safety of their customers and employees was imperative and did it in an amusing way! I predict they will have a good season. Other local cafes and restaurants hopefully will be able to serve in outdoor settings too!
Retail clothing sales will be different for the foreseeable future. For years now, Alabama fashion designer, Natalie Chanin has employed folks who work from home, doing the hand applique required for so many of her designs. Those employees may not face the layoffs since Alabama Chanin was a forward looking company to begin with! (find them @alabamachanin on Instagram) They were already a slow fashion company, it’s paying off now! And p.s. they also have a blog within their website- it’s a thing, y’all For instance, a beautiful gardening product site I love has been doing this for years- it’s called @shopterrain) If you have a business website, adding a blog is vital now!
And here’s a few more ideas I’ve seen… businesses who are finding new ways to do business!, after we’re allowed to
- The owner of a small chain of breakfast places- is serving drive thru only, yet he reconfigured the inside of his restaurants as a small grocery store- using his supply lines, he’s buying milk, bread, bacon, eggs and more. The customers are thrilled to get their breakfast to go and pick up a few grocery items while they’re at it!
- At a local Chinese restaurant, the owners have converted one of their glass storefront windows into a takeout window, they accept phone orders only and have reconfigured to accept payment safely or by phone.
- A small women’s boutique in Wisconsin, has added an online business and has personally contacted their loyal customers. When my friend in Houston orders from their shop- they’re now offering free shipping and have started including a handwritten Thank You Notes! (they never go out of style) Think. Personalized Shopping Experience!
- Rethinking consumer habits during the time of COVID 19, a dry cleaner who was already doing pick up and delivery has been able to retain their alterationists by offering face masks at a reasonable price. I think this is brilliant!
- Collaborating is becoming one of the best things to do for small businesses. A gift shop works with a garden shop, to create gift containers and baskets including live bedding plants or herbs – even small garden tools, seeds and small bags of potting soil. Even potting up windowsill gardens or indoor plants that are vital to indoor air quality are great ideas too! They’re offering free gift wrapping and curbside service and delivery options! Ditto for bakeries collaborating with florists!
- A hair salon is offering products for stay at homes with facetime calls for directions for using these products. Another is making house calls. (Some states are allowing this) Still others are collaborating with small cosmetics, small boutique clothing shops or health food stores to offer personalized care. Why? How to look good on video is highly popular and much needed now! We all need all the Tools we can get!
- An Interior Designer shifted her focus from interiors by collaborating with a local landscapers and realtors to create Curb Appeal for her customers. Brilliant isn’t it? Using antique urns, outdoor safe containers, paint for shutters and front doors has helped all of those businesses keep going, not later- Now!
Some are organizing Pop Up shops, with permission and collaboration with essential businesses for a set number of hours, with safe payments and limiting handling of stock. Pop up shops would be a wonderful addition for grocers and plant nurseries or florists assuming the grocer doesn’t already carry these items!
- Travel and Food photographers are pitching magazines in their fields to sell photographs- buffing up a few writing skills has helped many. Even contacting stock image sites is becoming a way photographers are adding to their incomes. *Check out @greatescapetravelpublishing for all sorts of hints and tips for photographers and travel writers- don’t wait, do it now!
- The most amazing thing I’ve seen so far is from a large printing service which is now offering face masks with a package of filter liners. I ordered masks from this company- after I ordered, they notified me that the price of the filter liners had gone down– and they refunded me the difference- now, I ask you? Who do you think I’m going to do business with? The one who refunds or the one who decides they’ll pocket that extra profit? Find them @vistaprint
Now, I told you that I’ve come up with a few ideas of my own. Here’s one or two I’m ready to share now-
One of the reasons I was motivated to write this blog in the first place, was to record my grandmother’s recipes and other southern classics. I’ve now written over 400 blog posts, many of those recipes have been shared, so! I’m thinking of using these recipe blog posts including a few humor posts to produce an Ebook! I’m checking out Kindle Direct Publishing (print on demand) since I’ve already self published a physical paperback and Ebook before. Please know it’s a rigorous process. If I do publish an ebook, maybe I’ll help others do it too! There are lots of books and courses about creating ebooks, just know the prices for online instruction may vary widely. Just look into everything carefully!
One recipe I’m sure to include will be Homewreckers… a recipe for the most decadent brownies you’ve ever tasted from a famous screen star! And, I would love to combine all of the humor posts I’ve written into a book as well… I’m sure to include what was one of my earliest posts and continues to be a favorite… I warn you it’s longwinded like me- yet, it’s my Mother’s Day gift to you! If you’ve read this far, you deserve something for your trouble! I do believe businesses and blogs should offer something for your time, right now! So, that blog post? I’ve made it easy to find…You’ll find it here Our Southern Mothers…
Now. It’s Mother’s Day here in the States, yet there’s another holiday being observed here and abroad- it’s VE Day- the day Nazi Germany surrendered unconditionally to European Forces on May 8, 1945. I was reminded this morning in a dear friend’s post of this quote by Winston Churchill, which is perfect in these days when we’re finding out new ways to succeed at living and doing business.
‘Success consists of going from failure to failure without loss of enthusiasm.’
Keep moving forward with all of the enthusiasm you can!
Love y’all, Camellia
*A word from Brenda–
I am trying to support local businesses, I hope you are too! And, if Camellia hadn’t been so longwinded today- I would add I am also using stock photos, along with my own- and gleaning ideas wherever I can to bring them to you! That street side café is a cute example of a stock photo- yet? If you’re wondering who that beachside restaurant is- with tables ‘one alligator apart’ it’s none other than the Florabama ! find them @_florabama along with over 42.1K followers, we love them too! They also offer watersport rentals and plan to follow CDC guidelines. In other words, they’re keeping their business open because they know- it’s not about them- it’s about their customers!
* Remember- Accept the situation. Adapt quickly. Embrace this time as an opportunity. Make the adjustments. Move forward. Y’all, we can do this- stay inspired…. the photo below is one I clipped and put in a journal years- I took a pic…it inspires me to work At Home!